Digital Marketing for eCommerce

Drive Site Traffic

Utilizing a multi-channel strategy for driving traffic, including a mix of search engine optimization (focus on organic traffic and paid traffic), can result in an average increase of 25% in traffic compared to those who focus on one strategy. 

Content marketing, social media, email marketing, optimizing for mobile, and leveraging data-driven insights all contribute to capturing traffic and should be considered in your ecommerce marketing strategy whether you have a B2B or a B2C site. 

For B2B companies, SEO, email marketing and paid ads are often the primary focus of their digital marketing strategy. Often placed on the back burner is a solid content marketing strategy, which could be a mistake when you consider that it has been estimated that as many as 70% of B2B buyers consume 3-5 pieces of content before engaging with a sales rep.

Improve Conversions

Many factors can impact your eCommerce site's conversion rate. Everything from website performance, user experience, and personalization, friction in the buying process, including payment and pricing transparency as well as product information and content to mobile optimization, and a lack of  A/B testing.

Building trust is key with today's B2B  buyers. One study suggested that providing upfront pricing information can lead to 20% higher conversion rates. And B2B sites with live chat options see an average 15-20% higher conversion rate, as buyers often need immediate clarification during complex purchases.

Increase Average Order Value

B2B eCommerce companies can effectively increase their AOV, driving greater revenue and profitability through a variety of marketing activities.

How many of these tactics are you using to encourage customers to buy more?

• Up-selling, bundling, and cross-selling.
• Bulk discounts & tiered pricing
• Minimum order thresholds for discounts
• Subscription programs
• Loyalty programs and incentives
• Offering financing  or payment flexibility
• Customized pricing for high-value buyers

Average Customer Lifetime Value

Some estimates indicate that increasing customer retention by 5% can boost profits by 25%, highlighting the value of focusing on long-term relationships on improving the Average Customer Lifetime Value (CLV).

Similar to the tactics that help increase Average Order Value, programs focused on building trust and relationships also impact ACLV. 

One area that can positively impact relationships and often gets overlooked, especially with B2B companies is the value of customer education  - post-purchase follow-up emails or product usage tips, offering training, tutorials, or customer education programs may lead to 50% higher retention rates, directly influencing CLV by making customers more successful and satisfied with the product.