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Magento B2B Commerce Solutions

B2B buyers expect the same online shopping experience as they get when shopping B2C. Are you prepared to deliver?
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Become a B2B commerce leader

Let your B2B eCommerce project shine with Magento Commerce and a custom B2B solution that is tailored to your specific needs. With 10+ years of Magento experience, the Briteskies team is ready to deliver a solution on the platform that powers 29% of the top 1 million websites worldwide.

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Magento Imagine breakout session: B2B is the New Black

When creating a B2B site, it is critical to remember that the person shopping B2B during the workday is the same person shopping B2C sites in the evening; why should the experiences be different?” 

Gian Genovesi, Briteskies’ Magento Delivery Lead

Achieve B2B eCommerce maturity with these best practices

A streamlined path to purchase for your B2B customers starts with the B2B eCommerce maturity of your organization. Evaluate your B2B eCommerce maturity with these five best practices defined by Forrester.

Five B2B eCommerce best practices:

1

Establish an eCommerce leader

2

Have a dedicated eCommerce team or department

3

Gain the support of your technology team

4

Define a company eCommerce strategy

5

Maintain a dedicated P&L for eCommerce sales

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Establish an eCommerce Leader

A B2B eCommerce project will touch almost every part of the organization, and there needs to be a champion within the organization who drives the project forward.

The role of B2B eCommerce leader requires someone experienced in:

  • Conventional sales strategies
  • Digital tools
  • Social marketing strategies
  • Leveraging those skills in a B2B environment

Find out more about how to establish an eCommerce leader →
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Have a dedicated eCommerce team or department

As our team is fond of saying, "there can only be one number one priority." If your organization does not have a team whose top priority is the success of your B2B eCommerce site, then no one's top priority is the success of your B2B eCommerce site. Having a dedicated eCommerce team or department ensures that your B2B eCommerce project has the support it needs to get started. 
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Gain the support of your technology team

Operations and IT are crucial to the success of your B2B eCommerce implementation. They'll be heavily involved in the implementation and ensuring that not only the technology but functionality like order processing is streamlined for success. 

Explore other crucial B2B eCommerce team roles →
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Define a company eCommerce strategy

A cross-functional agreement on your eCommerce strategy will establish coherence across your organization. Without that agreement, we’ve seen B2B eCommerce projects fall victim to friction and discontent between departments.

One key detail of the eCommerce strategy is data requirements and rules.

  • What data is needed?
  • How will data be used?
  • Where should the data live?

Learn more about defining data rules →
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Maintain a dedicated P&L for eCommerce sales

How successful is a project if you don't have pre-determined success metrics? Tracking measurable aspects of your B2B eCommerce site, like with a dedicated P&L, will make the success of your site clear. 

Other success metrics to consider include:

  • Revenue increase
  • Cost decrease
  • Customer service call decrease
  • Rate of adoption

Find out more about success metrics →

Magento is a "best fit for midsize B2B companies that want an open, feature-rich solution that they can extend easily and inexpensively.   

Forrester

 
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Magento B2B Commerce Customer Experience

Join other Magento Commerce customers who have seen amazing results.
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B2B2C implementation and integration project

Technologies:
Magento Commerce 2, JD Edwards World, and Synapse WMS

Project results:

  • Innovative distribution model
  • Average order value of $2,000
  • Steady increase in order volume since launch
  • Improved data communication between systems

Read the success story →

briteskies-applied-fluid-power-case-study

B2B2C implementation and ERP integration project

Technologies:
Magento Commerce Cloud and P21 ERP

Project results:

  • Largest multisite Magento Cloud implementation
  • Over 20 subsidiaries involved
  • Consolidated 40 different platforms
  • Connecting 2,220 customers and counting

Read the success story →

briteskies-zoll-medical-success-story

B2B2C implementation and ERP integration project

Technologies:
Magento Commerce 2 and Oracle eBusiness Suites

Project results:

  • Customer access to contract pricing
  • Custom module (My Devices) to locate preferred products and accessories
  • 25% increase in revenue
  • Over 33,000 orders since launch

Read the success story →

Check out some other of our Magento Commerce clients who have
seen amazing success
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Briteskies wrote the book on B2B eCommerce Integration

With 20+ years of experience and as a Magento Solutions Partner for over 10, Briteskies has been helping B2B companies set themselves up for B2B success long before it was trendy.

Learn more about implementing a successful B2B Commerce Strategy →

Check out these B2B articles from Bill Onion, Briteskies' Managing Director
Get started today!

Briteskies Industry Experience

Understanding your industry is what allows our team to solve tough business challenges, stay ahead of the storm, and produce bright outcomes. 
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Distribution Clients

Distribution clients see both immediate and long-term results across the board by increasing turns, reducing carrying costs, and optimizing operational processes.

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Financial Clients

Significantly improve your financial processes and operations with innovative solutions that lead to practical and cost-effective results.

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Manufacturing Clients

Optimize your manufacturing processes, increase throughput, reduce waste, and increase labor productivity.

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Retail Clients

From vendor management and procurement strategies to commerce and omni-channel shopping solutions, connect your JDE and commerce systems to power the growth of your business.

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Mining Clients

Transportation services, logistics, and warehouse management are intertwined in moving equipment and supplies to the work site and shipping product and cargo to customers – all of which require a flexible supply chain solution for your specific needs.

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B2B Clients

Extend your revenue capabilities by expanding into the digital market. Learn how to improve customer experience, provide online sales opportunities, and enhance back-office processes through an eCommerce integration project.

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