ZOLL Medical Corporation develops and markets medical devices and software solutions for emergency care, such as defibrillators. ZOLL provides a comprehensive set of technologies that help clinicians, EMS, fire professionals, and even everyday rescuers treat victims who need resuscitation and critical care.
What sets ZOLL apart from other eCommerce sites is that they do not sell their primary product, defibrillators, online. Rather, they sell accessories for those machines, such as pads, cables, and batteries. Instead of the typical goal of marketing and selling the primary product, the goal of the ZOLL eCommerce site is to make it easier for customers to quickly and accurately find the appropriate accessories for their defibrillator.
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The ZOLL eCommerce site was running on an extension of Oracle E-Business Suite called iStore, which was outdated and no longer met their business needs. The bolt-on application had a lot of inefficiencies and was not very user- or mobile-friendly, and ZOLL’s clientele began demanding a more modern eCommerce experience.
In order to update the site, ZOLL turned to Briteskies to implement a new eCommerce site using Magento Commerce, part of Adobe Commerce Cloud, and integrate it with Oracle EBS.
In the first months after launching the new implementation, ZOLL saw some amazing sales results. With their new Magento Enterprise site and integration, ZOLL now has a responsive, mobile-ready site that provides an enhanced user experience for customers.
Thanks to the My Devices module, customers now have a clear idea of which items are compatible with their capital device, leading to more accurate ordering.
ZOLL's increase in efficiency and positive user-experience has set them up for successful future growth. ZOLL can continue saving lives.
Contact us for additional information about how we can get your project off the ground.
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