Alta Genetics is the leading global provider of high quality reproductive and herd management services to the beef and dairy cattle industry. Alta creates value through establishing relationships with clients, building trust with the most rigorous and accurate genetic marking and testing standards in the world, and delivering results.
Prior to an eCommerce site on Magento Enterprise, Alta relied on sales personnel who traveled to clients, managed accounts, placed orders, and single-handedly juggled tasks large and small. Featuring a unique, niche market, Alta required an extendible, scalable, and full-featured eCommerce framework on which its future success would be built.
Briteskies' expertise in Magento integration and customization was key to the success of this project. Briteskies was able to extend Magento's out-of-box functionality to meet all of Alta's business challenges.
Alta is no longer required to manually enter and fill orders, freeing up personnel to better manage accounts, nurture ongoing relationships, and drive future growth.
With an unparalleled online shopping experience for their customers, quicker order-to-cash lead times, and streamlined internal processes to drive business growth, Alta's future is not only looking bright — they're well on their way to redefining a bull market.
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