Unlock your marketing potential by gaining a deep understanding of your, and your competitors' marketing activity.
This wire and cable distributor in Illinois has been serving its customers since 2011, focused on bringing high-quality electrical products to their consumers at the best possible prices shipped right to their door. With over 100,000 customers worldwide, they have quickly become a leading online retailer of wire and cable products.
Along the way, they realized they needed to audit their marketing activities if they were going to stay on top of their game.
This client had been using a different third-party provider for some of their email and social media marketing. And though they were being given positive numbers, they never knew where this provider was taking data from and were not seeing the value add they were anticipating from their provider. That is when they reached out to us. They have been a development client for years and wondered if we might audit their marketing activity for them, and we happily obliged.
Because marketing audit information and recommendations are private client information, we will not share the specifics of their audit, but here are some common solutions that may arise from a marketing audit:
Refining Target Audience Segmentation: Tailoring marketing strategies and messaging to better resonate with specific customer segments based on demographic, psychographic, and behavioral characteristics.
Optimizing Marketing Channels: Identifying the most effective marketing channels for reaching target audiences and reallocating resources to high-performing channels while discontinuing or scaling back on less effective ones.
Enhancing Brand Consistency: Ensuring consistency in brand messaging, visual identity, and tone across all marketing channels and touchpoints to strengthen brand perception and recognition.
Improving Content Strategy: Developing a more cohesive and engaging content strategy that aligns with target audience preferences, addresses their pain points, and supports their buyer journey stages.
Strengthening Digital Presence: Enhancing website usability, search engine optimization (SEO), and user experience (UX) to attract more organic traffic, improve conversion rates, and drive online sales or lead generation.
Increasing Customer Engagement and Loyalty: Implementing customer relationship management (CRM) systems, loyalty programs, and customer feedback mechanisms to deepen relationships with existing customers, increase retention rates, and foster brand advocacy.
Optimizing Paid Advertising Campaigns: Refining targeting parameters, ad creatives, bidding strategies, and landing pages to maximize the return on investment (ROI) of paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Leveraging Marketing Automation: Implementing marketing automation tools and workflows to streamline repetitive tasks, nurture leads, and deliver personalized content at scale, thereby improving efficiency and effectiveness.
Expanding Market Research and Competitive Analysis: Conducting thorough market research and competitive analysis to identify emerging trends, untapped market opportunities, and potential threats from competitors, informing strategic decision-making and innovation.
Measuring and Analyzing Key Performance Indicators (KPIs): Establishing clear KPIs and metrics to track the performance of marketing initiatives, campaigns, and activities, enabling data-driven decision-making and continuous optimization efforts.
After the client was given the information gathered during the audit and presented our recommendations, they decided to add marketing services to the Managed Services contract they already had active with us.
Since then, we have assumed responsibility for their email marketing efforts, observing a consistent enhancement in their spam and bounce rates. Collaboratively, we've been strategizing to segment their customer base further, enabling more precise and effective email marketing campaigns.
Contact us for additional information about how we can get your project off the ground.
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