Lapp Group USA is the North American branch of a German wire and cable production and distribution company. They sell cables and connectors to original equipment manufacturers and distributors in industries including automotive, machinery, robotics, medical electronics, food and beverage, telecommunications, transportation, and more. They contacted Briteskies for their Magento Enterprise implementation and SAP integration project.
Lapp USA decided to implement an eCommerce site as all of their competitors had one but they did not. When Lapp USA decided to address the demand for B2B eCommerce ordering in the US, they initially looked at utilizing the same solution as their parent company in Germany. Because of ordering and business process discrepancies between the US and Germany, that solution was not going to work for Lapp USA. Instead, they began looking for a B2B ordering solution in the US, eventually deciding on Magento Commerce, part of Adobe Commerce Cloud.
Utilizing Magento would provide the Lapp USA team the ability to manage their own catalog and run their own website, which the alternate solution would not have accommodated.
Lapp Group now has a Magento eCommerce site that is seamlessly integrated with their parent company’s existing SAP system and is optimized to handle Lapp’s various cut charges, surcharges, and pricing specifications.
This new eCommerce site is now set to provide information that customers previously had to call into customer service to receive. Item price and availability, as well as order status, is now accessible online. Because Magento is now handling those inquiries, sales staff is free to sell instead of acting as order takers or customer service.
In addition to all of these features, by leveraging Magento, the Lapp USA team can manage their catalog and website content themselves, which provides them the flexibility they need to continue providing great service to their customers.
To provide Lapp with an eCommerce site that satisfied their unique business requirements, an SAP and Magento Integration was necessary. The success of this integration relied on the Briteskies team to:
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