RectorSeal is a division of CSW Industrials, (CSWI: NASDAQ), a publicly-traded, diversified industrial company. The company has developed a robust line of chemical, mechanical, and fire-stopping products. These products are distributed through an extensive wholesale distribution network serving the plumbing, industrial, HVAC-Refrigeration, construction, electrical, and hardware marketplaces.
As RectorSeal was expanding and evolving their digital technologies, they needed an eCommerce experience to meet those new standards. They needed to migrate their site from strictly content to a platform that could support content and commerce.
The project went live at the end of 2020 and it has been a tremendous sales enablement tool for RectorSeal. The project has supported RectorSeal’s goal to be available whenever and wherever customers have a product need to fill. The eCommerce solution has allowed RectorSeal to streamline interactions with customers – leading to increased efficiency and productivity for the company and its customers.
Additionally, the PWA portal has allowed sales reps and distributors mobile access to product data, giving clients insight into their desired products on site. Our PWA implementation replaced a previous app the team had been using with an integrated experience that uses established Adobe Commerce data.
Features of the eCommerce platform include:
Briteskies recommended an integration that created a web front-end that offered a unified search experience for both marketing content and product information – allowing customers to view both types of information on a single site. Now, search and ordering can be handled as a simple web-based function – thanks to an ERP integration.
And the RectorSeal eCommerce platform is designed to allow manufacturer representatives, distributors, end-users, and RectorSeal’s sales staff access to the company’s complete product line 24/7/365.
Website users have the ability to:
In addition, Adobe Commerce PWA functionality provides a mobile-friendly platform for sales reps, distributors, and clients. Now all users have a consistent experience regardless of their operating system.
Contact us for additional information about how we can get your project off the ground.
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