W.S. Darley & Co. is a designer, manufacturer, and distributor of firefighting, defense, and emergency services equipment. Since 1908, they have been dedicated to serving fire and emergency services, and have added military, homeland security, and water purification industries to their customer base as well. Darley builds fire trucks and a variety of pumps including fire, water purification, and fuel transfer pumps, as well as additional emergency and special operations equipment.
The vast majority of Darley’s existing customers were in the B2B space and were previously shopping via catalog, sales representative, or by phone with a customer service representative. Fully integrating with the JDE backend functionality would allow those customers to order online, reducing human intervention on the ordering process, and increasing Darley’s eCommerce sales in general.
The Darley eCommerce site, eDarley.com, was operating on Magento Enterprise 1 and primarily serving as a B2C shopping destination. Darley wanted to take advantage of their existing JD Edwards EnterpriseOne implementation by integrating it with their eCommerce instance in order to allow for B2B ordering.
In order to meet these B2B eCommerce demands, Darley worked with our team to migrate their Magento instance to Magento Enterprise 2 and fully integrate that site to their existing JD Edwards EnterpriseOne environment.
This integration allowed Darley to manage all of their catalog, organizations, inventory, and pricing data in one place.
They no longer have to dual manage because of having information in two separate systems, and nothing needs to be manually entered into both systems in order to make a change.
With this integration, Darley is now able to handle larger volumes of sales and grow their business. Darley can continue to provide state of the art, life-saving gear.
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