Broan-NuTone is the global leader in residential indoor air quality and the foremost provider of fresh air solutions in North America. For nearly a century, they have led the IAQ (indoor air quality) industry in designing and distributing residential ventilation products. Broan-NuTone products are found in more than 110 million homes across the United States and include range hoods, ventilation fans, heater/fan/light combos, built-in heaters, and more.
Despite being a leader in the industry, Broan-NuTone found that their brand recognition was low among homeowners. They are a well-respected brand among contractors and developers, and many homes have a Broan-NuTone product in them, but homeowners are not as familiar with the brand.
Alongside their low brand recognition, Broan-NuTone had lower sales across all channels than they wanted. They wanted to target the homeowner market via eCommerce, but their many existing sites were built on Kentico, a content management system.
The best way to increase brand recognition and online sales was to move the Broan-NuTone sites from a platform focused on content to a platform focused on sales.
For the Briteskies team, the main challenge was Broan-NuTone's multiple ERPs. Broan-NuTone has two different IBM i environments: one for the United States and one for Canada. One ERP runs COBOL, the other runs RPG. With Adobe Commerce solidified as the eCommerce platform of choice, our team's solution revolved around integrating Adobe Commerce with both ERPs.
The Broan-NuTone team's main concern for this project was working with a team that had both Adobe Commerce and IBM i experience. Because their two IBM i-based ERPs hold all of their historical business data, leveraging those systems as-is was non-negotiable. Although our team had heard of these two ERPs, MacPac and ASI, we had not worked with them before. However, our IBM i knowledge meant we were easily able to establish a solid integration between Broan-NuTone's ERPs and their new Adobe Commerce site.
Due to Broan-NuTone's firm deadline, the scope of this project had to be kept relatively tight. This allowed us to hit their deadline while still delivering a fully integrated, custom themed B2C Adobe Commerce site. Leveraging Adobe Commerce has allowed Broan-NuTone to reach new customers, provide a user-friendly eCommerce experience, and grow their brand recognition among homeowners.
Broan-NuTone has signed a managed services contract with our team to continue making improvements to their sites. This project focused on shop.broan-nutone.com, their finished goods site. Moving forward, our team will work with Broan-NuTone to migrate their replacement parts site, parts.broan-nutone.com, and their main broan-nutone.com site to Adobe Commerce as well.
Contact us for additional information about how we can get your project off the ground.
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